Trade show booth designs for LIFT Aviation's 2016/2017 debut at the Osh Kosh Aviation Expo in Wisconsin. Designs start life as concept phase as Photoshop renderings or 3D, then move into individual display designs (P.O.P'S) to showcase items like the pilot shoe components and aviator helmet components, and finally into detailed design blueprints with scale measurements that are then printed and fabricated. The entire process takes a team effort and is completed over the span of multiple months in planning, design, sourcing/staging, and building.
Lead Visualization Designer / Creative Direction : Christopher Armstrong
Product Photography & Renderings / Print Banners: Christopher Armstrong, Sergio Aguilar
Final Print Media / Infographics: Ryan Williams, Tucker Crisfield
Supportive Layout / Blueprint Work: Anthony Hays, Tucker Crisfield
Hazard 4 2015 Gander Mountain retail installation. Working alongside the in-house graphics team I designed all infographics, photography, and an overall graphic layout / composition to explain multiple complex product features in one elegant in-store isle displays. I wanted to push color-blocking and dynamic angles of these landscape headers to emulate a unique tabbed folder or "case files" style, which separates each individual product feature / descriptions. Hazard 4 is known as a premiere brand within the tactical marketplace, so this display was used to communicate the high performance / high function product attributes and to elevate the customer's brand experience in the retail environment.
Lead Graphic Direction & Layout / Final Print Media: Christopher Armstrong
Product Photography & Supportive Infographics : Luis Zavalo
"Lightning Flash" 2018 signature custom helmet graphic for professional BMX racing athlete Jason Morris, who recently placed 3rd in the 2017 UCI BMX World Championships in Rock Hill, South Carolina. Gold & Silver chrome foil livery on a FLY Racing F2 Carbon helmet.
Commissioned work for DEVO BMX Training Academy.